NATO bracelet 20mm smartwatch by NATOCONCEPT red

NATOCONCEPT red on a smartwatch

The NATOCONCEPT line treats a smartwatch like a mechanical one: a tight weave, a finish you can read. Red gains depth here instead of turning plastic.

Two lengths on spring bars, like a leather strap

This is not a single-piece NATO. It keeps the language — stripes, keepers, buckle — but is built from two lengths fixed on the spring bars, the way a leather strap is. That is exactly what makes it smartwatch-ready: it never has to pass under the case. The bars are Quick Release: a fingertip on the lever frees the length, no tool at all. The hardware gets a black PVD coat, a vacuum deposit harder than lacquer that will not flake. Where the original silicone clings to the skin, nylon breathes. 30° machine wash.

The only question worth asking

Does your smartwatch have spring bars? Turn it over. Two classic lugs with a spring bar between them, 20mm apart: the strap fits. A fitting built into the case: it does not.

Apple Watch, and the rest of the range

The Apple Watch sits outside the rule: its fitting is proprietary and nothing screws on without an adapter. If that's your watch, turn to our Apple Watch version, adapters supplied, a reference of its own. The shade also comes in blue version and black version. You'll find all our smartwatch models in our NATO straps for smart watches, and the same colours single-piece in our 20mm NATO straps if you also wear a mechanical watch. The story behind the name is worth it: where the NATO strap comes from tells it. Not sure of the size? Learn how to measure your watch's lug width.