Watch accessory specialist since 2010
La Boîte à Montres ® is a French website specialising in watch accessories. It was founded in late 2010 in Paris by Sébastien Villeroy, who comes from a family of jewellers.
We are an authorised dealer for Swiss Kubik, Scatola del Tempo, Rapport London and Hirsch. Every product sold here comes from its manufacturer, with its guarantee and its after-sales service.
Sébastien Villeroy, founder
Sébastien Villeroy founded La Boîte à Montres in late 2010 in Paris. He writes the guides published on the site, based on the products our team handles every day and on the technical data supplied by the manufacturers.
Products we handle every day
Fitting and removing straps, measuring lug widths, setting the turns per day on winders, examining materials and fastening systems: our content is built on this daily practice. The photographs and videos published on the site are produced by us, on the products we sell.
We have built our own lug width chart by watch model: 272 watches from 47 brands, to find the right strap width. We also publish technical guides on using a watch winder for automatic watches, on choosing a watch winder for a Rolex and on the history of the NATO strap.
Real stock in France
We are based in Paris 16e and our stock is held in France. Items shown as available genuinely are, and they leave our premises with a tracking number. Swiss Kubik, Scatola del Tempo and Rapport London MK3 winders carry a three-year commercial guarantee, set out in our terms and conditions of sale.
A question about a watch, a lug width or a setting? Our team answers on +33 9 80 84 88 08.
Press coverage
The French watch press and general press have followed La Boîte à Montres since 2012. Each feature is shown with its cover, issue number and date, so that it can be traced and checked.
La Revue des Montres, issue 221 — December 2016 / January 2017
“Tout est dans la boîte!” — feature by Odile Habel, pages 28 and 29.
“Its main strengths lie in its permanent, immediately available stock, allowing delivery within 24 to 48 hours, and in its very wide choice of products.” (translated from the French)
Two pages on the site for its sixth anniversary. The magazine covers the strap range — NATO, the Austrian Hirsch collection and the Italian Arezzo leathers — then the watch boxes and winders by Swiss Kubik, Rapport London and Scatola del Tempo.
Montres Magazine, issue 103 — May / June 2016
“Des bracelets à forte personnalité” — accessories section.
“These uncommon straps, handmade in Italy, are distributed exclusively for France by La Boîte à Montres.” (translated from the French)
The magazine looks at three models: the Topgun and its two-tone patinated surface, the Horseman in cordovan nubuck, the Darkgator in large-scale alligator with a rubber lining. The collection is still offered online exclusively in our Arezzo collection.
L'Express Special Issue 17 — November / December 2015
“Le Meilleur des Montres”, section “Pour ceux qui ont tout” — page 138.
“Swiss Kubik winders for automatic watches, reliable and antimagnetic, stand out through their angular design, set off by unexpected finishes and colours.” (translated from the French)
Alongside Montblanc, MB&F and Assouline, the selection points readers to laboiteamontres.com for the Masterbox winder.
Montres Magazine, issue 96 — March / April 2015
“Le bracelet NATO” — accessories feature, page 68.
In its selection, the magazine picks laboiteamontres.com for the 24 mm NATO, a width it calls rather rare, and for a colour range it describes as unmatched in 16, 18, 20 and 22 mm. The selection brings together four Paris addresses.
La Revue des Montres, issue 191 — December 2013 / January 2014
“Noël en boîte” — feature by Nathalie Koelsch, page 28.
“This is an efficient site, visited by every watch lover who looks after their timepieces with jealous care.” (translated from the French)
The magazine notes delivery within 48 hours to France and Europe, express courier in Paris, and presents the Hirsch range as that of a brand supplying the greatest Swiss watch houses. It also covers the winders by Scatola del Tempo and Swiss Kubik.
La Revue des Montres, issue 181 — December 2012 / January 2013
“Autour du temps” — feature by Nathalie Koelsch, pages 26 and 28.
“Every product shown on the site is immediately available. Stored just outside Paris, they can be delivered within forty-eight hours, in France as in Europe.” (translated from the French)
Two pages on the site's selection: professional Swiss watchmaking tools — Bergeon case, Moebius oils, Dumont & Fils tweezers — and winders by Swiss Kubik, Rapport London and Scatola del Tempo.
Our campaigns
La Boîte à Montres has advertised in the watch press since 2013. Several of these campaigns are co-signed by the manufacturers themselves, who only associate their brand with authorised dealers.
La Revue des Montres, issue 231 — December 2017 / January 2018
Full page co-signed with Swiss Kubik, on the Startbox and Masterbox ranges.
Maison Actuelle, issue 52 — November / December 2017
Advertorial in the gift pages of a French lifestyle magazine.
Montres Magazine, issue 100 — November / December 2015
Full page in the magazine's hundredth issue. It gives a sense of the catalogue at the time: Hirsch and NATO straps, Arezzo leathers, Swiss Kubik winders, Scatola del Tempo boxes, loupes and watchmaking tools.
La Revue des Montres, issue 202 — February 2015
Banner co-signed by three manufacturers: Swiss Kubik, Scatola del Tempo and Hirsch.
Montres Magazine — SIHH Guide 2015
Full page co-signed with Swiss Kubik in the bilingual special issue published for the Salon International de la Haute Horlogerie.
La Revue des Montres, issue 201 — December 2014 / January 2015
Banner co-signed by Swiss Kubik, Scatola del Tempo and Hirsch, in the year-end issue.
Montres Magazine, issue 90 — Autumn 2013
Banner co-signed with Hirsch, facing the contents page, on the Hirsch strap range.
What the web says about us
Enthusiasts, bloggers and customers have been mentioning La Boîte à Montres since 2011. Here are the references still online, which anyone can consult. They are in French.
Comme un Camion — “Comment choisir son bracelet de montre NATO ?”
A guide published in 2011 and still updated. It describes the tight, slim weave of our NATO straps, made to slide under any watch, and links through to our NATO straps. Read the article
La Petite Trotteuse — “Bien choisir son bracelet de montre”
The blog singles out our catalogue for the breadth of choice and for the watchmaking tools that go with it. Read the article
Forum à Montres — the watch box and case thread
The main French-speaking watch forum. Collectors discuss their watch boxes there and share their experience of our service. Read the thread
We have never advertised on that forum, neither paid nor free. What is said about us there owes us nothing, and that is exactly what gives it its weight.
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